Etherea - EV Branding

About the brand:

Etherea takes pride in offering a curated selection of teas, each blended to perfection with a harmonious combination of rare herbs, exquisite botanicals, and carefully chosen tea leaves. Explore enchanting flavor profiles that dance on your palate, taking you on a sensory adventure unlike any other. Etherea, derived from the words “ether” and “tea,” represents the brand’s commitment to crafting teas that transcend the ordinary.

The Challenge:

Creating the Etherea Tea brand and packaging design posed the challenge of encapsulating its ethereal essence into a visual identity that could both captivate consumers and convey the brand’s commitment to unique flavors and exquisite blends.

Balancing an otherworldly aesthetic with sustainability considerations for eco-friendly packaging required careful thought and innovation.

The Outcome:

The outcome was a visual identity that seamlessly blended subtle gradients, bold colors and stunning illustrations to evoke a sense of the otherworldly.

Each tea variety received a bespoke illustration, serving as a flavor storyteller, with eco-friendly packaging crafted from recycled materials and featuring luxurious embossing. The design not only reflected Etherea’s commitment to an enchanting tea experience but also communicated its dedication to quality and sustainability.

Their Mission:

Etherea view tea as more than just a beverage; it is an art form. Harmonizing the enchanting flavors of their signature blends, such as Duskfire and Zenith, into a visual symphony that resonates with tea enthusiasts. The brand’s dedication to quality and craftsmanship becomes evident in the intricate design elements, where every detail is meticulously curated to reflect the essence of each tea blend.

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