Gardenia - EV Branding

About the brand:

Gardenia, a delicate artistry of floristry with an essence of femininity. Gardenia is not just a flower boutique; it’s a haven for those who seek to celebrate life’s most precious moments with the language of flowers.

Gardenia is dedicated to crafting bespoke bouquets that mirror the unique essence of each celebration. Specializing in weddings, anniversaries, and other significant events, we understand the importance of every bloom in conveying your emotions.

The Logo Suite:

Gardenia’s distinctive visual identity is anchored by a sophisticated wordmark logo featuring an elegant font that exudes timeless charm. The customized ‘G’ in the wordmark adds an extra layer of elegance, capturing the brand’s commitment to meticulous craftsmanship.

This refined typographic choice is harmoniously complemented by the logo icon—a gracefully designed ‘G’ nestled within an oval circle, adorned with intricate floral details. The circular frame imparts a sense of unity and enduring beauty, reflecting Gardenia’s dedication to crafting unforgettable moments.

For increased versatility, the submark, a condensed round version, retains the brand’s essence, ensuring a seamless and impactful presence across various applications. Together, the wordmark and logo system epitomize Gardenia’s commitment to sophistication, personalization, and the artistry of floristry.

Color Palette:

Gardenia’s feminine color palette is a visual symphony of soft, delicate hues that effortlessly accentuate the floral essence of the brand. The predominant use of soft pinks throughout the palette not only evokes a sense of love and care, but also serves to amplify the tender beauty found in blooming flowers.

These gentle and sophisticated tones create a harmonious connection to the natural world, capturing the essence of Gardenia’s floral craftsmanship. The palette, reminiscent of blush petals, invites a sense of tranquility and celebration, enveloping each creation with a touch of grace.

Elevate Special Moments:

Gardenia is not merely a boutique; it’s a destination where the poetry of flowers is brought to life. Our commitment to excellence, combined with a passion for the art of floristry, makes us the go-to choice for those who seek to elevate their special moments into unforgettable memories.

Ready to elevate your brand?